This 115-page book is an earlier book by marketing legend Dan Kennedy. The copy I have doesn’t have the publication year but is published by Empire Communications Corporation in Phoenix Arizona (which based on my searches online appears to be Dan’s earlier company).
This appears to be a self-published book that had other versions when it was reprinted over the years.
As a fan of Dan’s writing style, this book is interesting to study on several levels. Firstly, there’s all the stories that Dan interweaves in each chapter. They all illustrate the point he’s making and at the same time builds his credibility. Then, there’s all the selling or mentions of his works, programs and services that he offers. It’s a treat to see how dan weaves everything together. If you’re a fan of email supremecist Ben Settle, this book might be more valuable to you than the average reader because it has prime examples of concepts that Ben talks about in his own books.
With the references, most of it might feel dated because they are, but the concepts he shares are timeless. My favorite parts of the book are when he mentions different books that he recommends. Personally I enjoy reading a book and discovering the other books that have influenced the author’s thoughts. There’s certainly a lot of that in this book.
In conclusion, I could tell you the ultimate success secret that Dan reveals but it’s actually more fun to read the book. Check it out especially if you’re a fan of Dan Kennedy.
Pros: A good book for marketers and entrepreneurs who enjoy Dan Kennedy’s works.
Cons: Some people might find Dan’s perspectives offensive.
TLDR: If you enjoy Dan Kennedy’s writing style & marketing prowess, this book is worth reading multiple times & closely studying. It’s not just about the content but about how Dan wrote this which is valuable.
Get the book on Amazon here: https://www.amazon.com/Ultimate-Success-Secret-Daniel-Kennedy/dp/B000AN1J1G
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