This book by Jacob Schmelzer is part of his suite of products from Boring Old Business Co. Currently he’s more focused on his other businesses, but from time he still emails about his work teaching business, marketing and copywriting.
This book is a friendly guide into the world of online marketing and digital product (or info product creation). If you’re into the work of folks like Dan Kennedy, Russell Brunson, Ben Settle, Dan Henry and others, this is in the same ballpark.
I’ve had this book for a few years now and have reread it over the years to be reminded of the fundamentals of doing online product creation and marketing. I have to say every time I’ve reread it, it’s been a good reminder each time.
Jacob is a good writer and shares from his perspective and experience. Everything is concisely written and he explains things in a simple way.
There’s also a healthy amount of encouragement and mindset related talk to help you if you’re new to this.
Some highlights in the book include chapters 7 and 8 which explains his “Hacker” Course and eBook Creation Method. Both are practical ways to create courses and eBooks. Even those could actually be individual digital products or mini courses if Jacob wanted to do that. There’s a lot of value in these pages.
The good thing about the book is that Jacob not only explains how to make a product but also all the initial knowledge needed (market research) and also what to do later (selling, marketing, copywriting, your product ecosystem).
In conclusion, if you’re new to the whole “create a digital product and sell it” world, this book is a friendly well written course in a physical book format. For seasoned veterans of the online marketing or digital marketing space, you will probably be able to trace the ideas taught to greats like Dan Kennedy, Russell Brunson, Ben Settle and others…. but that should not stop you for getting this book, especially if you’re a completist and a marketing geek.
Pros: Good info, well written and packaged.
Cons: Not super in depth, but more of an overall view of product/offer creating and how to build an online digital product business.
TLDR: Wanna package what you know into a product & make money? This is a good book to help you get there.
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