I wasn’t much of a Twitter person before. I had an account but wasn’t really that active on it. It was only after a conversation with Jennifer Thompson that I actively decided to grow and maximise my twitter account.
So what happened? Well, I started 2019 with about 5,180 followers and it grew to 7,187 followers now. That’s about a 2,007 follower increase this year, which averages to about 167 new followers per month.
Apparently the average number of followers that a Twitter follower has is about 707 followers, so even though I don’t have superstar numbers, it’s still respectable.
But yeah, if you’re curious about my detailed numbers, here are the stats. Unfortunately, the January one is a limited stat thing because I didn’t managed to screen capture the full version. Twitter only keeps the full stats on the dashboard for 11 months I guess.
At my most active, I tweeted 1,929 tweets in March 2019. That was also my highest tweet impressions count at 1.46 million. Also, that was the most number of follower increase with 624 new followers that month.
I tweeted the least in February with only 54 tweets (but still 693K impressions!)
My highest performing tweets for 2019 are:
There’s probably a lot of reasons why these tweets resonated but in a simplified way, this is my explanation for it:
- The first tweet is inspirational. People have told me they follow my twitter account for the motivational, inspirational content. I’m happy that it’s inspiring!
- The second tweet is educational & practical. There’s a lot more nuance to this advice but Twitter is not a place for nuanced thoughts (I learned this from Ed Latimore)
- The third tweet is optimised for Twitter, format wise and resonated with a lot of people
- The fourth tweet is so Malaysian and is a pet peeve that I’ve had for years. Looks like I’m not the only one!
So what have I learned from a year of getting deep (and active on Twitter)?
Top 3 lessons:
- Twitter is a community. If you want to be part of it, you need to connect with the people within your niche or community.
- Twitter is two-way. Broadcasting information alone is not the best way to grow on Twitter. It’s better to start and join conversations.
- Twitter requires you being there. Folks who just repost material from their Instagram or Facebook don’t get that much growth on Twitter. You have to post natively, with content for the platform, engage in the community & contribute to the discussion.
For those who are experienced on Twitter, these lessons may seem obvious but it represents the most common mistakes I see on the platform.
What can you do to grow your Twitter account in 2020?
- Tweet daily about your field or your style of music
- Interact with your community and thought leaders
- Tweet with personality – don’t just tweet with zero individuality.
The benefits of Twitter are not just online. I’ve gotten work, invitations for speaking engagements, workshops, new private students & increased sales of my eBooks + video courses via Twitter. Twitter is a REAL THING that can help grow your fanbase, following & career.
Need more help & more specific advice on growing your Twitter account?
Contact me to inquire about 1-on-1 consultations via Skype or in-person if you’re in Kuala Lumpur, Malaysia.
You get the best tips and strategies that I don’t share here which explain the concepts I’ve used to create a highly engaging Twitter account (even at only 7,187 followers).
For one-off consultations, a 2-hour session is usually optimum though a 1-hour session can cover some of the basics. Although my specialty is in music/musician based Twitter accounts, the concepts can be applied to different markets as well.
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