This book by Dickie Bush & Nicolas Cole goes through their “22 Laws” of digital writing. At 78 pages, this book is a quick read but packs a punch in terms of application.
It provides an introduction to what they explore in more depth during their Ship30for30 cohort program. If you’re unfamiliar with cohort-based programs, this is the latest cool thing which is an expansion of the idea of an online course.
The main thing that differentiates it from a self-paced online course is that you’re doing the course during specific start & end dates, typically with live group sessions done via Zoom calls, an online community (typically on Circle, Discord or Mighty Networks).
These cohort-based programs also are typically a bigger investment because of the promised community that you can access. Some of these programs also offer versions where you can enrol in future cohorts to experience the program again. Probably the most famous cohort-based program is David Perell’s Write of Passage program.
Anyway, back to the book… the book drives it’s philosophy from defining the difference between analog writers & digital writers. With analog writing, you’re gaining an audience via ONE MAJOR WORK over a long period of time. One book, one article etc. But with digital writing, the writer is developing their craft and audience over large quantities of writing over a period of time. The feedback gained from consistent publishing is what shapes a digital writer’s focus & more traditional output.
Basically, you tweet, write atomic essays (short articles) and more to have a sense of what resonates with your online audience. From that, the data you get helps direct your future writing onwards.
That is a nutshell, is what the book is promoting.
It addresses the current state of reading & writing, compares it with how the majority of people are consuming written content & giving guidelines to be a better writer that exploits the current situation instead of writing in a more traditional way.
Part of this book is about writing, part of it is about marketing & positioning. All in all, it’s a realistic approach to building a personal brand using writing.
In conclusion, if you use the internet in anyway to build your name, personal brand or sell stuff, it’s good to invest a short time to check out what Dickie Bush & Nicolas Cole shares in this book.
Pros: Good easy to read guide on online writing.
TLDR: If you’ve been curious about how Ship30for30’s Dickie Bush & Nicolas Cole approach writing, this is a good introduction to their philosophy and approach.
You can get the book here:
eBook version from their website
I wrote a lot of other book, course and video reviews too.
Check out the rest here:
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