Strategi Promosi Blackpink untuk Satu Single

Ok, hari ini kita cerita pasal promote single.

BLACKPINK, group K-pop terkenal go all out bila mereka promote satu lagu.

Ini kempen mereka yang fokus di YouTube:

Mereka lancarkan:

4 Concept Teaser Video:

BLACKPINK – ‘How You Like That’ ROSÉ Concept Teaser Video
BLACKPINK – ‘How You Like That’ JENNIE Concept Teaser Video
BLACKPINK – ‘How You Like That’ LISA Concept Teaser Video
BLACKPINK – ‘How You Like That’ JISOO Concept Teaser Video

Music Video:

BLACKPINK – ‘How You Like That’ Concept Teaser Video
BLACKPINK – ‘How You Like That’ M/V TEASER
BLACKPINK – ‘How You Like That’ M/V
BLACKPINK – ‘How You Like That’ M/V MAKING FILM

TV Show Performances:

BLACKPINK – ‘How You Like That’ 0628 SBS Inkigayo
BLACKPINK – ‘How You Like That’ 0705 SBS Inkigayo

Dance Video:

BLACKPINK – ‘How You Like That’ DANCE PERFORMANCE VIDEO

TV Show Performance:

BLACKPINK – ‘How You Like That’ 0712 SBS Inkigayo : NO.1 OF THE WEEK

Online Event:

BLACKPINK – ‘How You Like That’ COUNTDOWN LIVE REPLAY

TV Show Performance:

BLACKPINK – ‘How You Like That’ 0719 SBS Inkigayo : NO.1 OF THE WEEK

Online Event:

BLACKPINK – [How You Like That] ONLINE FANSIGNING EVENT

Mula: Jun 17, 2020
Music Video terbit: Jun 26, 2020
Persembahan di show Jimmy Fallon: Jun 26, 2020
Dapat 100 Juta views: Jun 28, 2020

Pengumuman 24 365 BLACKPINK Show di YouTube: July 1, 2020
EP 1: July 4, 2020

Akhir: Aug 2, 2020 

Mungkin awak akan cakap:

“Tapi Cikgu Az, diaorang ni ada team dan banyak duit — bolehlah buat macam tu. Kita ni small band camana nak up promo macam tu?”

The point is bukan pasal budget.

Tapi pasal usaha.

Point saya: Mereka ni dah lah famous, lepas tu promote sampai macam tu untuk SATU LAGU.

Itu dengan ada nama.

Kalau band awak, posting satu post setiap dua minggu.

Twitter setakat repost Air Selangor takde air.

Personal twitter komplen pasal gitar baru Fender keluar awak takde duit nak beli.

Or just passive agressive marah orang lain.

Camana nak attract kejayaan?

Kejayaan ini datang dari usaha konsisten berasaskan STRATEGI BINA KERJAYA MUZIK awak.

Ha, nampak tak?

Saya baru promote my own course.

Kenapa?

Sebab course tu bagus.

Ilmu tu boleh bantu awak plan camana nak grow your muzik & kerjaya.

Tapi saya boleh promote tiap hari & mungkin awak ada duit nak invest in the course, but kalau you tak nak, then saya cakap seribu kali benda tu bagus pun, it’s just there tapi you don’t invest in it.

Bunyi macam hard sell gila tak?

Haha.

You don’t have to buy it actually.

Macam yang awak dapat contoh BLACKPINK ini awak boleh apply kat your next (or current) single release.

Go all out.

Promote betul-betul.

Jangan 10 tahun in the future awak complain tak berjaya dalam industri muzik.

• Blame scene.
• Blama peminat.
• Blame radio tak main lagu local.
• Blame industri tak fair pada band awak.
• Blame takde peminat your style.
• Blame orang Malaysia tak support local music.

Padahal, you only promoted it sekejap je.

Lepas tu dah bosan.

Better to take responsibility dari complain 24/7.

Complain ni buat puas hati sendiri tapi doesn’t change masa depan you.

Here’s Part 1 of Strategi Bina Kerjaya Muzik.

Strategi Bina Kerjaya Muzik

https://gumroad.com/l/kerjayamuzik

Anyway tu cerita hari ini.

BLACKPINK!

Salam,
Az “BLINK” Samad