This book by Ryan Holmer of the marketing agency Affluent Attraction is an info packed 73-page book that teaches how to do sales, focusing on selling over the phone. The book contains 7 chapters & 2 additional bonus sections with sales scripts, streaming video content and a link to join an exclusive Facebook group related to the book’s topic. In addition to each of the chapter’s main text, Ryan also includes a summary at the end of each chapter to help digest the ideas he introduces.
The book begins with his explanation of “The Recipe” – the specific processes that he & his team uses for sales call & closing. This chapter alone was very useful as it had a clear explanation of the elements needed to get clients. Some books focus on one part of sales – handling objections or how to get leads. In this book, it was clear that Ryan wanted to impart his thinking & systems behind the entire process. It does feel like art & alchemy even at this point of the book.
Next, he goes into mindset, specifically on limiting beliefs & how to overcome them. I love this chapter a lot as I’ve noticed that mindset is the main thing that stops most people (myself included) from achieving more success. So much of what stops us is ourselves and Ryan addresses these critical concerns in a very matter of fact way. Ryan believes this chapter alone is worth 10x the price of the book. Reading the chapter again for the review, I can see why he says this.
In the following chapter, Ryan breaks down the actual system for calls. Ryan is very clear with each components of the calls and I love how he explains each component. Some sales training material I’ve read has either vague or overcomplicated explanations so I like Ryan’s approach to this. His writing is easy to read & makes it enjoyable for repeated reading and closer study.
After the system is explained, Ryan goes into communication and then objection handling. Ryan shares his thoughts on the real issues when people bring up objections as well as his own experience developing his skill on this topic.
The final 3 chapters are on Post Call Best Practices, Cold Calls and finishes with a Conclusion chapter that summarises the entire book’s approach. Ryan also brings up the opportunity for the reader to connect via the Facebook group as well.
The two bonus sections, Scripts & Resources conclude the book giving valuables content for study. The additional explainer videos are especially AMAZING & useful. Hearing Ryan talk about the concepts really helped me understand the material better.
In conclusion, this book delivers on what it promises. Ryan is a good writer & has managed to distill his sales experience in this book. Even though the book is 73 pages long, I felt like I learned A LOT even after the first reading. For those new to sales training books & those looking to get new insights or perspectives, I recommend Ryan’s book.
Pros: Great content, very well written & organised.
TLDR: If you’re serious about sales training & you’re interested in getting a very clear overview & strategy for selling over the phone, this book will prove to be a very useful investment.
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